Of course not. You introduce the product. You tell them what’s good about it, how you use it, why it can change their business or help them achieve their goal, etc.
In other words, you’re introducing the product and warming up your readers BEFORE you send them to the sales page.
Now here’s the mistake I see marketers making all the time…
…when they first introduce the product they take the time to do everything we just said.
And they make sales.
Later they decide to promote the product again, only this time they forget a crucial step.
They slap that affiliate link or product link up on social media and figure people will click it and buy the product.
But they don’t click.
Why not? Because there’s no introduction to entice them to click and learn more.
So here’s what you do…
Take the copy you wrote in that email or post that introduces the product, and give it a page of its own on your site. Add your affiliate link or sales link to the bottom.
Now when you advertise the product on social media and other venues, send visitors to your intro page first. I’ve seen this little technique increase conversions 4 fold.