It doesn’t matter if you’re creating a lead magnet, a paid product, a video to share with your list or whatever. When you create the sales copy first, you think bigger. You get more creative. You find solutions you didn’t know you had. You’re more excited about your product idea, and the excitement shows in your writing.
You’re shaping a better product than if you had created the product first. You’ll have the best product possible because you sold it first.
But what if you write bullet points or sales points and then realize you can’t fulfill them? Simply remove that portion of the sales letter. You will need to revise and tighten up your letter when the product is done. But 90% of your letter will likely already be finished.
And here’s one of the best benefits of all – you don’t have to write the sales letter after the product is finished. Many marketers find they have just enough enthusiasm to get through the product creation and have none left for the letter. But by writing the sales copy first, you don’t have to worry about that.
I learned this technique a long time ago, and every time I remember to do it, I not only have a better product created with a lot more enthusiasm – I also make a ton more sales.